Designing the Packaging details
Coming up with packaging designs is one of my favorite things to do. I definitely enjoy it more than doing a large detailed illustration.
Amusingly, I did poorly in graphic design in school. I still hold onto the things I learned in class, and apply a lot of that to how I design things today.
I love smart packaging, with catchy visuals that say “quality work”. I look to fancy jewellery packaging, vintage Victorian cards and fashion houses for inspiration for my marketing ideas.
It's fun to imagine what other demographics are looking for, what will appeal to who, I also consider what do I-the artist- want to see in packaging? So many questions, with many answers and sometimes the inspiration just flows so welll.
I had a vision of how I wanted the backing card to look like, for my new dinobabies sticker set.
While I do things the oldschool way, there IS a huge benefit to printing the images out physically, versus just looking at them on the screen. It doesn't matter how solid your image looks on the screen. If it can't be properly printed, it fails everytime. Standard home printers have their limits, and unless you can afford to have a print house do the work for you, it's better to color within your printers range. Work with your printer, and it will work with you.
One of my initial ideas was a sunburst, with light reflections in the background. It looked STUNNING with gold writing onscreen.
Once printed, it was a mess and a firm visual no. Every direction I went in to get the light reflection showing, other areas suffered in quality and I had to accept that I needed another idea. This was not going to work the way I wanted.
After a while of testing different fonts, font colors, locations for font and backround examples in multiple color sets…Here's the final result
✨Already up and available on Etsy!✨
https://www.etsy.com/ca/listing/1599612827/dinobabies-set-of-6-stickers
Halloween came and went, and my yard signs held up well in the torrential downpours.
Our pumpkins were Sally from the nightmare before Christmas, and a skull bursting out of the jack o.lantern face.
