The Devil is in the advertising details
As I improve my merchandising knowledge and D.I.Y skills, the products look better and more professionally done.
I've designed a few acrylic pins and a keychain in the past, and I lacked proper backing cards to go with them. I resorted to printing out my own design and hand cutting each out, poking a hole through the thick paper and calling it good.
It WAS good for the time being. I was very proud of this.
I have two new wooden pin designs coming soon, I have two keychain designs coming too. The old hand cut design doesn't suit me anymore, it’s far from the visual look I want to give people. So I've been figuring out my own backing cards through a template designer, and I’ll get these printed at 30 percent off too.
This one is the winner for the moment. I needed something subdued, so my colors of my pins or charms really grab you. I didn't want them to compete with the merch. I love how this retains my punk aesthetic and will work universally for all my designs, current and past.
My other options I'm considering for backing cards are;
I'm partial to grey and yellow. This still conveys what I want, it's the first template I went with.
This was 110 percent impulsively my first design. I LOVE how my logo looks, I feel like I'll be moving towards this in the future.
But not quite yet. I fear it'll compete colorwise with the pins/charms. I know what you're thinking, you've seen rainbow backing pincards and bolder looking logos. But I'm looking at it from this perspective. If everyone has pastels and rainbow cards, maybe a white card that looks like it's been torn off something….will grab your eye as different/need to check it out in the sea of rainbow pastels.
Part of the business is learning both great lessons and the expensive loss lessons. Trial and error is all I can do.
So much to consider, because this will be the card for the foreseeable future. At least until they've all been used.